• Boston Medical Center

A social media strategy designed to connect with the community

• Geena Davis Institute

A social media push for Women's History Month

• Too Good To Go

An always-on social media push for food waste awareness

I’m Kirsten – a content creator and social media manager based in the beautiful city of Boston.

As a freelancer, I help purpose-driven organizations craft stories that matter. From creating social media campaigns to producing videos and designing graphics, I focus on bringing brands to life in a way that connects with people. My freelance journey started because I wanted to work with organizations that have a real impact – and it’s been incredibly fulfilling to see the difference good storytelling can make. I also work as a communications associate at a nonprofit healthcare organization in Boston, where I create and manage social and email campaigns that help our mission resonate with the community. With a master’s in advertising from Boston University, I’m always looking for new ways to merge creativity with purpose.

• LinkedIn

Every organization is different. I provide social media solutions built to fit your unique needs.

1. Managing Your Social Media AccountsI take care of all day-to-day tasks on your social media accounts, from posting content to monitoring activity.2. Social Media Strategy DevelopmentI create a monthly content plan and calendar based on your goals. I start with an audit of your current social media accounts and use your accounts’ performance data, as well as competitor insights and industry trends, to guide the plan.3. Content CreationI create original posts each month with captions and visuals, so your social media always has fresh content.4. Post Scheduling & PublishingI make sure your posts go live at the best times on each platform, so your audience sees them. I can also set up a social media management tool for your organization if you don’t already have one.5. Analytics & Performance ReportingEach month, I provide a detailed report showing how your content is performing, including key metrics and insights on what’s resonating with your audience. I then use this data to shape the content plan for the following month.6. Community ManagementI monitor your social media accounts, respond to comments and messages, and engage with your audience to keep your community active and connected. I also keep an eye out for any potential issues and flag them to your team so we can coordinate an appropriate response.

Additional Services

General inquiries: [email protected]

Boston Medical Center

BMC's social media strategy is built around key content pillars – health education, patient stories, research breakthroughs, staff achievements, and event promotions – aimed at connecting with the community. This approach not only builds trust and informs the public but also showcases BMC's dedication to providing equitable and innovative healthcare.By combining world-class clinicians and innovative treatments with compassionate, quality care, BMC is improving the health of the people of Boston – and beyond. That means focusing on all aspects of health, from preventive care, to care for chronic conditions, to programs that address root causes of medical issues and longstanding inequities throughout our city.After only six months of working with BMC, we saw growth in the following metrics:

Geena Davis Institute

This Women's History Month social push honors the women who have redefined media, highlighting their impact, those they’ve inspired, and the work still needed for true representation. The strategy is centered around four key content pillars – education, awareness, inspiration, and empowerment – each designed to inform, inspire, and drive change.For 20 years, the Geena Davis Institute has been at the forefront of championing equitable representation in media. Through its ground-breaking research, it understands the life-changing impact of representation and has devoted itself to pioneering new pathways within entertainment and media.Spec

Too Good To Go

This always-on social media push makes food waste personal and actionable, turning big statistics into small, everyday changes that add up to a real impact. The strategy is grounded in four key content pillars – education, partnerships, tips & how-tos, and awareness days – each designed to inform, inspire, and empower everyday action against food waste.Too Good To Go is a mobile app and marketplace that connects consumers with local restaurants, cafes, and stores to "rescue" unsold, but perfectly good, food at a discounted price, helping to reduce food waste.Spec